Generate Open Graph tags instantly. Create social media preview tags for Facebook, LinkedIn, and Twitter to enhance your content's appearance when shared.
Open Graph tags are HTML meta tags that control how your content appears when shared on social media platforms like Facebook, LinkedIn, Twitter, and others. They enable rich previews with images, titles, descriptions, and other metadata, making your shared content more attractive and engaging. Open Graph was originally developed by Facebook but is now widely adopted by major social platforms.
Our free Open Graph generator simplifies the process of creating comprehensive Open Graph tags for your website. Instead of manually writing HTML meta tags and remembering all the required properties, you can fill out a simple form and generate all the necessary Open Graph tags instantly. This tool creates properly formatted tags that ensure your content looks professional and appealing when shared on social media.
Open Graph tags directly impact how your content appears in social media feeds. When someone shares your link on Facebook, LinkedIn, Twitter, or other platforms, these tags determine whether your content appears as a plain link or as an attractive preview card with an image, title, and description. Well-crafted Open Graph tags can significantly increase click-through rates and engagement on social media.
Without Open Graph tags, social platforms may use incorrect or generic information from your page, resulting in unattractive previews that reduce engagement. A compelling Open Graph image and description can make the difference between someone clicking your link or scrolling past it. In today's social media-driven world, Open Graph tags are essential for effective content marketing and social sharing.
The og:type property specifies what kind of content you're sharing. Common types include:
Each type can have additional specific properties. For example, articles can include og:article:author, og:article:published_time, and og:article:section to provide more detailed information about the content.
Open Graph images are crucial for attractive social media previews. Best practices include:
Your Open Graph image should be visually appealing, relevant to your content, and include text if appropriate. Since images are often the first thing people see, they should be compelling enough to encourage clicks. Avoid using images with small text, as they may be difficult to read when displayed as thumbnails.
When someone shares your URL on a social platform, the platform's crawler fetches your page and reads the Open Graph tags. The process involves:
Because platforms cache Open Graph data, changes to your tags may not appear immediately. Most platforms provide tools to refresh cached data (Facebook's Sharing Debugger, Twitter's Card Validator, LinkedIn's Post Inspector).
Facebook uses Open Graph tags extensively. Use Facebook's Sharing Debugger to test and refresh cached data. Facebook supports additional properties like og:article:author and og:article:published_time for articles.
Twitter uses Twitter Card tags, which can fall back to Open Graph tags. For best results, include both Twitter Card tags and Open Graph tags. Twitter supports summary, summary_large_image, app, and player card types.
LinkedIn uses Open Graph tags and provides the Post Inspector tool to test and refresh cached data. LinkedIn displays previews similarly to Facebook, so similar best practices apply.
After generating your Open Graph tags, test them using platform-specific tools:
These tools show you exactly how your content will appear when shared and allow you to refresh cached data if you've made changes to your Open Graph tags.
Open Graph images should be 1200x630 pixels for optimal display across all platforms. This size ensures your images look sharp on both desktop and mobile devices.
Twitter can use Open Graph tags, but for best results, include both Open Graph tags and Twitter Card tags. Our generator automatically includes Twitter Card tags.
Platforms cache Open Graph data, so changes may take up to 7 days to appear. Use platform debuggers to refresh cached data immediately.
While you can use the same image, it's better to use unique, relevant images for each page to maximize engagement and click-through rates.
Without Open Graph tags, social platforms will try to extract information from your page's HTML, which may result in incorrect or unattractive previews. Always include Open Graph tags for best results.